Common Mistake Need to Avoid When Confirming the Keywords

As an app developer, you definitely want to choose a perfect keyword for your app, why should do this? Of course, the keywords are very important for your app downloading. People will search the app with the keywords. How to choose a keyword is also a major factor for app store optimization service. But we often make some mistakes when finishing this. Let’s take a look:

Not using the whole 100 characters you are alloted. There really isn’t a reason not to take up as much space as possible when inputting your keywords. Unlike in web research, Apple puts a lot of trust in you to select your keywords correctly. So make sure to take advantage of that and fill up all your keyword space with relevant keywords for your app store optimization.

In most markets, your app name and company name count as your keywords, and can be combined with your iTunes Connect keywords to form multiple word phrases that you will also rank for. On the other hand, if your app is in the Games/Puzzles category, it will show up for searches that include ‘games’ or ‘puzzle’ but not any combinations of ‘games’ and ‘puzzle’ with your actual keywords, so only apps that are very popular should consider including their category as keywords.

The most common mistakes are spaces in between keywords or multiple phrase keywords. Imagine Rovio is coming out with a new game named Angry Birds: Clay Castle, and their new intern comes up with some new keywords.

And of course some developers want to use the leywords that receive no traffic or your app do not have the chance to rank for, or even use very long words as the keywords. This might seem obvious about aso services, but long words are both less likely to be searching for, and take up more space. A ten character keyword for which you'd rank first can potentially be replaced by a four and five character keyword pair that might potentially bring you more traffic.

Here are some mistakes we heard for many times about choosing keywords. We hope what we talked here can help you avoid these mistakes and better your app store seo to get more downloading for your apps.

From:http://www.tapaso.com

Why You Need Outsource ASO Content

Most app developers are good at creating interesting apps but hardly master the skill of marketing apps. However, app store optimization has a big effect on the success of marketing your apps. Nowadays, high-quality content booms, and it is not easy to make your content stand out. If you want to ensure the success of app store optimization service, you can leave the job to some professionals! Today we will tell you the reasons for you outsourcing aso content!

1. You need a lot of content. And with a kingdom so vast as the Internet, it is necessary to feed any project with plenty of content, in order to ensure that your brand doesn’t fall into oblivion, but also that it stays ahead of its competition and on top of the sector’s major trends and news. Now, if it takes you a really long time to write 1 or 2 articles per week, how will you write the 10 weekly articles that your website or blog requires succeeding online? More information about app store optimization will be updated here, so stay close!

2. You may do a good job in developing an app, not in writing. Content is king for both aso and seo, but the crown doesn’t fit everyone, because not everyone was born to write. You can choose outsourcing content which makes perfect sense because you’re not only going to subcontract those who have the skills for writing, but even better, those who love to write. Professional asoers know how to write the content that can boost your app downloads.

3. You can save a lot of time. Between brainstorming, research, writing, proofreading and editing, the truth is that writing good content regularly, takes time. It is also true that even though you would love nothing more than to write your heart out, you just may not have that kind of time on your hands. Outsourcing content will solve this problem, with the advantage that you’ll be able to define exactly what content you want written and when. This doesn’t mean you can’t contribute with your own content to our own project, it means you’ll have help, you’ll have fresh and up to date content and, of course, you can contribute whenever time and inspiration allows you to.

4. You have to take developing excellent app as priorities. There are many good content producers that will happily and professionally create the content that your brand so badly needs. By delegating content work, whether partially or completely, you’ll gain time to focus 100% on other tasks. This way, the project has the opportunity to grow and flourish in all areas simultaneously.

Overall, app store seo is a task, and it is wise of you hire some professional aso services like us. If you want to know more app store optimization tips, please head on over our site and find the most useful information!

From:http://www.tapaso.com

4 Top Guides for Perfecting App Store Optimization

After you create a new app, and you want everyone to download it and try! However, things always don’t go as we expect. There are millions of new apps launched in app store, and most of them will lost in the crowd without any marketing strategy. Most app developers value highly the importance of app store optimization (aso)! This the most practical and essential step for boosting your new app and generating downloads! Here, efficient app store optimization tips can help you achieve the final goal of improving app ranking and increasing app downloads! Read on if you are interested!

1. Determine your keywords. As we always mention, choosing the correct keywords is the basic step for app store search optimization!
- Do keyword research. Spend some time thinking about keywords that best categorize and describe your app.
- Try using the singular version of a keyword, e.g. school not schools.
- Use all the available characters if possible. Last we checked, you were given up to 100 characters. Use them all.
- Localize your keywords for each given language.
- Do not repeat the app name in your keywords.

2. Take advantage of ratings. Make sure to include randomized prompts asking your customers to rate your app within the App Store. It takes little coding time to add but it is a great way for your happy users to show some love for all the hard work you’ve put in (and that’s the least they can do, especially if you have no pricing model).

3. Improve your ranking by converting more downloads. Increasing app downloads is the final goal of app store seo.

The more downloads you are able to convert, the higher up the rankings you will appear for your chosen keywords.

4. Keep the description short and sweet. Our professional aso services include writing the concise and attractive description for your new app. Please contact us if you have any question!

There’s a misconception that a long descriptive app summary helps with rankings. We have yet to find any metrics to support this, but we do recommend the following:

- Keep it simple and short.
- Include quotes from popular press or reviews that talked about your mobile app.
- Use bullet points that best describe the key features of the app and its overall purpose.
- Convince your potential new users that your app is worth the download.

We will keep updating here, so stay tuned for more information about app store optimization service! More guides and tips for keywords selection, designing icons and choosing screenshots to better your app store optimization will be updated here!

From:http://www.tapaso.com